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3M 09065 Mildew Block


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The TVC highlights the pure, neutral and natural features of 3M laundry detergent by showing how using alkaline detergent is “violent to clothes”.

The TVC begins with a mother doing the laundry using a regular detergent brand. She is startled by the clothes screaming for help and opens the washing machine to find the clothes decorated with cartoons of terrified faces. Once she changes to 3M detergent, the cartoons are changed to smiling faces.

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Scotch-Brite Brand is a trademark of 3M