I got this toy for Christmas, but it can be found at Hastings. It is the Hitsugaya Toushirou Bleach Play Arts Kai produced by Square Enix. This toy was released on 11/2010, and is considered a US release exclusive.
I would seem that on Valentine's Day at this year's Toy Fair, Square-Enix (who made the Final Fantasy action figures) showed off their brand new Bleach Play Arts Kai.
Their line up includes: Ichigo, Rukia, and Hitsugaya and they are highly detailed and appear to be pretty accurate to their appearances in the Anime and Manga. Also, it looks like they will have a nice amount of articulation.
They'll be released in the coming months for about $39.95 each
Bleach Ichigo Play Arts Kai Action Figure. Imported from Japan! Square Enix presents the new Play Arts -Kai- series, an improved version of their popular Play Arts action figures, with a greater attention to detail, more points of articulation, and additional parts for greater customization. High school student Ichigo Kurosaki's ability to see ghosts leads to a close encounter with Rukia Kuchiki, a shinigami, and member of the mysterious Soul Society, charged with capturing rogue ghosts in the hit anime Bleach. Several characters from the series are brought to life as Play Arts -Kai- figures, including Ichigo (9.9 tall), Rukia (8.2 tall), and Hitsugaya (8.4 tall). Window box packaging.
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