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Final Touch PBC 58221CT Fresh Expressions In-Wash Laundry Scent Booster, 24 oz., Powder (Pack of 6)

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Google Answers: Fresh Start detergent

Today, while most other powder laundry detergent is still sold in cardboard boxes, Fresh Start laundry detergent powder is still available in the same, innovative plastic bottle packaging that consumers have grown to love. The only thing that has changed is now it has a compact concentrated formula with no fillers that allows for powerful laundry detergent cleaning action that is safe for all fabrics and works in all temperatures. This low-sudsing laundry detergent formula leads to clean rinsing and clean laundry, and the plastic bottle is still easy to pour and measure from, making laundry easy, clean and mess-free. The unique shape of its packaging, the quality of the product, and the brand recognition that came along with a very successful marketing campaign over 30 years ago made Fresh Start a household name and a leading powder laundry detergent!

But in the early1980s, liquid detergent brands started to increase in sales, largely due to successful advertising campaigns. Therefore, to add some new life and increase advertising flare to the old... But in the early1980s, liquid detergent brands started to increase in sales, largely due to successful advertising campaigns. Therefore, to add some new life and increase advertising flare to the old powder laundry detergent, Colgate-Palmolive decided to change the original box packaging of its powder laundry detergent to put a new spin on the old formulation. They packaged their powder laundry detergent in a clear, flat plastic bottle with a handle on one side. The new packaging looked exactly like a bottle of liquid detergent, but it contained the granulated powder with a measuring cup for the cap. This powdered detergent in the innovative, new-style package was appropriately called "Fresh Start" because it certainly was a fresh start for solid powder laundry detergent. Fresh Start laundry detergent became the first easy-pouring and easy-measuring powder laundry detergent. And the Fresh Start detergent brand gained a large share of the consumer market due to its uniqueness on the supermarket shelf, the very convenient packaging, the "fresh" new look of the bottle, and the brand name that came along with it.

Fresh Start Detergent commercial - YouTube

  • 2:31 The Power of Fresh Start Laundry Detergent
  • Fresh Start Detergent commercial Internet Lurker

    Back in the 1970’s, laundry detergent was largely used in powder form. But in the early1980s, liquid detergent brands started to increase in sales, largely due to successful advertising campaigns. Therefore, to add some new life and increase advertising flare to the old powder laundry detergent, Colgate-Palmolive decided to change the original box packaging of its powder laundry detergent to put a new spin on the old formulation. They packaged their powder laundry detergent in a clear, flat plastic bottle with a handle on one side. The new packaging looked exactly like a bottle of liquid detergent, but it contained the granulated powder with a measuring cup for the cap. This powdered detergent in the innovative, new-style package was appropriately called “Fresh Start” because it certainly was a fresh start for solid powder laundry detergent. became the first easy-pouring and easy-measuring powder laundry detergent. And the Fresh Start detergent brand gained a large share of the consumer market due to its uniqueness on the supermarket shelf, the very convenient packaging, the “fresh” new look of the bottle, and the brand name that came along with it.

    URI1007FeaturesLaundry detergentFresh start laundry detergent powderSuper-concentratedHeavy-duty cleaning powerPurpose: LaundryStyle: LiquidsScents: Clean Fresh DimensionsOverall Height - Top to Bottom: 1.02 InchesOverall Width - Side to Side: 0.95 InchesOverall Depth - Front to Back: 1.23 InchesOverall Product Weight: 32 Pounds