Just before Christmas I undertook the Lenor fresh sheet challenge, using the new Lenor fabric softener. I love my bed (and my Orla Kiely bedding!) so was very happy to try the new product out. My sheets felt lovely and soft and smelt of delicious Pink Topaz and Magnolia. Lenor gives fabric up to seven times longer lasting freshness by releasing scent through touch to keep them fresh and fragrant for longer – helping turn Fresh Sheet Day into Fresh Sheet Week!
The Lenor Fabric Softener Petals campaign was developed for Procter & Gamble International Ops SA at , by chief creative officer Frank Dopheide, executive creative director Michael Funk, creative director Renate Günther-Greene, copywriter Rainer Königs, art director Maria Corbi, account team director Daniela Hoffmann, account executive Julia Bennemann, agency producer Peter Engel, art buyer Doreen Büchin, with image editing done by Nicole Heese.
I absolutely adore this scent. I try the new Lenor fragrances every time they bring new ones but always go back to Spring Awakening. Like all in the Lenor fabric softener range it makes your fabric stay soft & fresh long after they have first been washed. I've been using Lenor for an awful lot of years now & find it it vastry reduces the amount of ironing I have & the items that do need ironing are easier & quicker to iron. Lenor just makes the chore of washing & ironing for my family much easier. FANTASTIC.