Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally.
, the company behind the highly successful Tide product from 2012, has altered its packaging and advertising of its pod laundry detergent, Customers are now instructed to use more packets to clean their clothes.
And, as a bonus, you'll probably become a better laundress or launderer by dint of using pods over detergents that don't build in dosing or encourage mindfulness around load size. Hurrah for pods!
72 Tide Pods Laundry Detergent "Case Of 4" - Perfume-Free - Liquid - Dye-Free - Pre-Measured Pack - All Load Sizes - Hypoallergenic- All Machine Types