Winning Colours Stain Remover delivers excellent performance and value compared with any of its U.S. national brand competitors, plus offers added advantages that are attractive in light of emerging trends. Winning Colours will gain increasing shelf space as positive consumer word-of-mouth justifies more prominent display and wider distribution.
Despite the smaller average size of the Canadian home improvement retailers, the competitive offerings include U.S. products which are no better than Winning Colours, having provided Winning Colours Stain Remover with evidence that it is competitive in head-to-head product performance and value with standard U.S. brands. With increasing U.S. production for U.S. domestic requirements in Michigan, Winning Colours Stain Remover will be a U.S. domestic brand from the standpoint of U.S. retailers and consumers.
Lorne witnessed everything. He quietly went to his car, retrieved a bottle of Winning Colours Stain Remover and gave it to the patron with quick instructions. The manager and food server became aware of what Lorne had done and expressed strong thanks for the gesture. Lorne’s own food server also learned of what he did and stated, unprompted (paraphrasing) “I love Winning Colours – I use it on my pet messes. After learning more about it from a friend I also started using it on food stains on my clothing. I bought my first bottle at Home Depot and fell in love with it so much that I went back to Home Depot and bought a case of 12!” Lorne, being delighted, but skeptical, asked for reconfirmation that he heard accurately. His food server confirmed that she did in fact buy an entire case of 12 so that she can share it with her friends and not be without it.
For planning purposes, Winning Brands expects sales results for Winning Colours Stain Remover in the U.S. home improvement retailers to eventually be higher than in Canada, even on a per capita basis, when such listings are in place.